Privacy & your messages.

Information we handle

When you contact the service, information can include your WhatsApp number and profile name, the messages and attachments you send, voice notes and their transcriptions, language preferences, and message delivery or read-status information.

For an appointment request, the service may use patient identifiers and relevant appointment information from the clinic’s KPI practice-management system. Information you send may reveal health information. Share only what is needed for the administrative request; do not send passwords, payment-card details, identity-document images or detailed medical reports through this channel.

Visiting this notice does not ask you to sign in or submit patient information. Our page contains no advertising pixels or analytics scripts. Hosting and network providers may process technical information such as IP addresses and request logs for delivery and security.

Why and how we use it

The service is intended to answer administrative questions, assist with appointment requests and reminders, record communications in the clinic system, manage messaging preferences, and investigate service errors or misuse.

The WhatsApp service uses an AI assistant. Automated systems process message text and, where applicable, transcribe voice notes to prepare replies and identify requests. Authorized clinic personnel may review conversations and relevant records. Automated responses provide administrative assistance and may require verification by reception. They are not clinical advice. Medical decisions require a clinician, and appointments or changes require explicit confirmation.

You may ask for a human receptionist. Cancellation requests require reception confirmation. A request for human help does not guarantee an immediate response, particularly while the service is being activated.

Clinic outreach and reminders must follow the applicable messaging permissions and your recorded preferences. Asking to stop WhatsApp messages does not cancel an appointment.

Providers and processing locations

Bright Smile Medical Center operates the Bright Smile WhatsApp service described in this notice. Information is available to clinic personnel and service operators who need it to manage the service, appointments, security or a request from you.

WhatsApp messaging uses Meta’s WhatsApp Business Platform. This public notice is hosted with OpenAI Sites; website and network delivery also use Cloudflare. This static notice contains no patient records or patient-data entry forms. These providers have their own practices and notices; see WhatsApp’s privacy policy and Cloudflare’s privacy policy.

The clinic’s KPI system of record is on its physical server in the UAE. Connected messaging and automated-processing services also process information outside the UAE. The location of the KPI server does not mean that all processing by connected services takes place in the UAE. During activation, please use reception’s established channels for sensitive medical information.

WhatsApp’s protection of message transport does not prevent the clinic’s receiving systems and authorized personnel from processing messages after delivery.

Storage and retention

Communications and related appointment records may be stored in the clinic’s practice-management system and in operational message queues, delivery records and logs. Deleting a chat from your phone does not delete the clinic’s copies or records held by WhatsApp.

Retention depends on the kind of record, its clinical or administrative purpose, applicable healthcare-record obligations, and any legal or security need to retain it. This notice does not promise automatic deletion after a fixed number of days. Reception can review a specific retention or deletion request and explain which records can be removed and which must be retained.

Your choices and requests

You can contact reception to request access to or correction of your information, ask about its use, request deletion where permitted, or withdraw permission for optional WhatsApp outreach. You can use an alternative reception channel instead of WhatsApp.

Once the WhatsApp service is active, you can ask it to stop messages or request human help. While activation is incomplete, contact reception directly. Blocking the number or deleting your chat does not by itself notify reception of a correction, deletion or appointment request.

To protect patient records, reception may need to verify your identity and, if you act for another person, your authority. A shared phone number alone does not establish authority to access another patient’s information. See the data-deletion instructions.

Contact Bright Smile reception

This notice may be updated to reflect changes to the service or its data handling. The version and date appear above. It does not limit rights or obligations under applicable law. This notice concerns the Bright Smile WhatsApp service and this website; it does not replace any separate clinical-care notice provided by the center.